The Czech Anti-Doping Committee has received a new visual identity, designed by Studio NMDS.

With this change, "Czech Anti-Doping" transforms into a more motivational and supportive side of Czech sports.Along with the introduction of the new slogan PURE GOLD, a video campaign was launched featuring some of the most well-known faces of Czech sports. The aim was to emphasize the message that it’s not about how many medals you hold, but how many of them are clean.