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INFIRMA
CURRENTO
VISUAL
PROMOTION
The houses we visit daily and spend our precious time in are also places of routine. At a certain hour, you arrive at your parking spot, and a little later, you enter your office. Mornings are usually chilly, so you adjust the thermostat and start your day in ambient light. But what if we broke the routine and didn’t have to think about any of these things?
WHAT IF THE BUILDING ...
quietly took care of everything on its own?
could learn from you?
could think?
The brand video for Infirma Currento was created out of the need to introduce the highest level of the "smart building" concept in the most visually compelling way. It was essential to ensure that the result did not feel eerie, preventing people from fearing the technology. If technology is studying you to optimize your environment to the fullest, this level of monitoring can still feel sensitive to some.
_______ICE BREAKER______
We built the video around two characters—the woman on her way to the meeting room and the autonomous, living building doing everything to prepare the space in time. To emphasize this concept, we used VFX technology to visualize neural connections running through the building. The voice-over narration also comes from the building’s perspective, guiding us through the process.
Credits
Client: Infirma Currento
Faces: Táňa Doová
Producer: Petr Silovský | Production company: Seeya Creative | Co-producer: Šimon Šebek |
Director: Petr Silovský & Tomáš Fiala | DOP: Ondřej Andrešič
1AC: Michal Kulhavý | 2AC: Leoš Hruban | Key-grip: Vojtěch Špulák | Grip bestboy: Libor Špulák
Gaffer: Prokop Steiner | Bestboy: Martin Pláteník | Electrician: Matúš Szalontay
PA: Karolína Michková | Sound & Sound design: David Lindovský | FPV pilot: David Kalabis
Photo: Ondřej Zavřel | Stylist: Siuzanna Yunusova | MUAH: Jana Khalifa
Edit: Petr Němec | VFX 3D Artist: Adam Terlanda | VFX Compositor: Tomáš Dvořák | Grading: Vojtěch Štětka
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