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The third, yet also the first conceptual campaign for The Vault Concept should be taken with a grain of salt. Or should it? The campaign plays with elements of an office environment combined with mischievous employees who don’t hold much love for their jobs. This opens up space for creative and imaginative outfits.

the first campaign

Compared to the first campaign, the entire concept is cleverly connected through a series of teasers that build on one another. At the same time, the campaign playfully references previous ones, presenting them with a touch of irony as either unsuccessful or outdated.

Credits

Client: The Vault Concept 
Stylists:  Sarah Stotter | Anika Štychová
Models: Marek Babnič | Yazmin Verhage 
Video & Creative Producer: Petr Silovský | Art Director: Sára Vlčková
Photo: Sára Vlčková | Sound Design: David Lindovský
VFX: Petr Němec | Grade: Petr Silovský
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